Current technologies especially communication technologies of our era have been changing the way we live and the way we think thus, the way business operates. On the other hand, the shifts in business paradigms require, hence lead to, new technological innovations. This two-way interaction is leading us to a digital future. This digital era obviously suggests new rules. Different from the technology-management relationship in the past, today firms are not only close followers of technology but inventors of technology too.Change the way businesses operate!Improvements in technology and changes in business certainly have been altering many things that we took for granted. E-business undoubtedly transforms the market phenomenon in every sense. Market concept is beginning to gain virtual characteristics. By the Internet, digital markets are global inborn. E-businesses do business on the Worldwide Web not in a specific region or country. The Internet provides a global presence. Thinking globally requires considering global competition rules, differences in languages and cultures…etc. Firms need to think about global pricing and delivery capabilities. Globalization is continuously creating opportunities for e-business; on the other hand, e-business also facilitates the globalization progression. E-business obviously changes the responsiveness and convenience of the firms because it changes “the time” concept in all activities – everything is just one click away. Internet is the new channel to deliver products and services but it also facilitate integration with suppliers and customers as well. Unexpectedly, those changes lead to radical transformations in organizational structures. E-business initiates both some economic and social transformations in a macro level. From economic perspective; increasing global competition results in decreasing in price performance ratios. Moreover, reaching new markets also positi...
