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etrade Swot

etrade Swot E*Trade is an online securities broker that specializes in efficient and economical trading Highly competitive industry, Major competitors are Charles Schwab, Ameritrade, TD Waterhouse and DLJ? Direct High paid brokers at Brick and Mortar stores are the thing of the past, internet is the way of the future E-trade offers fast trade execution, good customer service, reasonably priced commissions and rich detailed web site. Online security broker that solely uses the internet and touch-tone dialing 14% of the total market share (2nd) Direct international trades to exchanges around the world Brand name for online investing (first mover) Lowest revenues in the industry for exclusive online brokers as of year end 1998 Its extensive marketing and advertisement has kept E*Trade at an operating loss E*trade is just securities and solely online Trading volumes are at an all-time high Increased internet usage and accessibility online trading is expected to increase Average online trader is younger (39 years old) Market to the retired sector since they are Charles Schwab is both a brick and mortar as well as online Senior citizens represent 80 percent of investors not online-they may find brick and mortar more friendly Highly competitive industry, E*Trade must keep up with competition like Schwab Negative publicity of system responsiveness and crashes of the internet Market penetration into the areas with internet access. More money into the marketing and advertisement departments Form alliance with another securities business(like Ameritrade) Develop other internet tools to aide their website Bibliography:

Word Count: 280