aradigm. When confronted with crisis, or a need for change, scientists take a new attitude towards paradigms. To change what is considered "normal" science is a significant accomplishment. One should want to be absolutely sure when attempting to change a paradigm.When a paradigm is changed, a scientific revolution has occurred. If there are no advances with new technologies, each individual and the world as whole would not be able to expand there horizons. It is almost as if a revolution is necessary. Change is usually welcome, but not always pleasant. When a group challenges another groups paradigm, this can lead to lengthy debates that two scientific schools disagree about what is a problem and what is a solution, they will inevitably talk through each other when debating the relative merits of their respective paradigms." (Kuhn, pp. 109). Each group will naturally side with their paradigm and defend it. They will not stand for someone else to challenge their theory. But they must because revolutions can change the world and the way we see it.Now that a paradigm has been defined and the power it can carry when one shifts or when a completely new paradigm is formed has been described, we can apply it to anything we want. In our case it will be to the world of finance."Within this discipline (finance) self interest' has come to be defined in very narrow, and very specific, terms: "individuals always prefer more wealth to less" and act "with, if necessary, guile and deceit. This concept characterizes self-interest as the narrowly individualistic and opportunistic pursuit of material wealth, to the exclusion of all other motivations. I label this behavioral concept the finance paradigm'. (Dobson,pp.3) What Dobson means by this is that the financial paradigm that exists is one that is fueled by the maximization of personal material gain at any cost. And to most people this is the entire business paradigm. But so what? Wh...
