stated at the bottom of the page. They have security measures set up to protect the consumer from any loss or misuse of information under their control. Credit card information and sign-in passwords are always stored in an unreadable, encrypted format. Also, the site is protected by a multi-layer firewall based security system. So any consumer information personal or not is well protected.Guess ? also offers the option if an item is bought online to return it to any one of their retail stores. If you decide to ship it back to the company they will pay shipping on returned packages. You can even e-mail Guess ? at their e-commerce returns address if you have any further questions or problems, it’s guaranteed they’ll get back to you with in twenty-four hours after receiving it. At the end of each season an analysis is performed to measure the success of Guess’s ? online store. Afterwards it’s then evaluated and improvements are made for future developments. This is not only done for Guess’s web site, but for other types of media buys they advertise in for example magazines, billboards, and bus sides. This ensures that all information is utilized for use at a later date to increase cash flow.Guess ? has 43.5 million shares of common stock as of November 6, 2000. Prices ranging from $21.06 to $27.31 per share For the nine months that ended September 30, 2000 Guess’s ? revenues rose 44 percent to $582.9 million dollars. Their net income has increased by 1 percent to $33.2 million dollars in the nine months. As businesses usually break even or lose money from their online stores Guess ? has managed to increase their earnings. In the future Guess ? will most likely be as successful as it was for the last twenty years if not more. With new retail stores opening quiet frequently and an online store now available it’s making it more convenient for the consumer to purchase Guess ?. The more ...
