ement comparability with the retail industry segment.The first major retailer among the estimated 50 companies offering Internet statement via Standard Register's StatmentLink service.Internet statement strengthens Lowe's industry leadership in proactively offering electronic commerce services. In addition to distributing statements on-line, Lowe’s will use StatementLink; to send targeted and customized interactive messages to customers, strengthening loyalty through enhanced communication of in-store information and product offering. Community/Volunteer Programs -- Lowe’s give back to the communities it serves through programs and volunteer involvement. They contribute regularly to nonprofit organizations in towns and cities throughout their territory.Relationship programs – to understand what customer wants and need are, they have developed programs such as Lowe’s Garden Club, Lowe’s Woodworker’s Club and Lowe’s kids Clinics to show customer that they share their enthusiasm for home improvement.Commitment to the future – Lowe’s believes that the best way to predict the future is to create it, rather than reacting to opportunities. They do so by analyzing research to identify trends that will impact the industry in coming years. Lowe’s management in 1999 implemented a new strategy for long-term success: a system of “centrally developed, de-centrally applied” programs. To support these programs, senior management was restructured from two divisions into three: northern, southern and western divisions. Regional management was expanded form eight to thirteen regions. Five state of the art Regional Distribution Center, (RDCs) are strategically placed throughout “Lowe Island.” ConclusionBy now, it’s clear where Home Depot and Lowe’s are heading. Though strategies for market control are very similar, Lowe’s has more of a department sto...
