Paper Details  
 
   

Has Bibliography
21 Pages
5269 Words

 
   
   
    Filter Topics  
 
     
   
 

italy ind analysis

et applications offered on standard WEB services. This is a threat to Philip's because of the hand held capability and ease of use along with convenience. SUBSTITUTE PRODUCTSCanalsatellite and Skyplex offer satellite services in Italy. Consumers purchase a satellite dish and pay monthly fees for service. RAI is a local broadcasting company that offers television shows for local residents viewing. This service is free to Italians who have the proper reception, but RAI chooses the shows that are broadcast. Stream Digital Cable Service and Telepiu offer Digital Television to Italians. Consumers purchase a set top box from the company and pay monthly service charges. Because this is a substitute product it is a threat to Philips because the likelihood of consumers buying more that one set top box or service is highly unlikely.NEW ENTRANTSThe threat of new entrants is two fold; one if you are referring to the new technologies being invented and offering an alternative and superior product, the threat is great. The Internet and entertainment markets are large, new and volatile. New technologies are continually being positioned to gain market share. The main difficulty will be barriers to entry such as extreme cost, and access to distribution channels.If you are referring to the country of Italy and who exist there and who doesn’t. And will there be any threats of entry and computation to local markets. Yes there is a threat because the market in Italy is trying to catch up. The country leaders want to have more web usage and now the usage is so low, as stated in pervious sections. The potential is great and Italy being part of the EU will have to open its doors to competition, which will come from all areas and come hard. From all the big players.INTERNET TELEVISONThe Internet TV segment is consolidated in Italy. There is only one company that we are aware of who offer a product similar to Philip's WebTV. Since Philip's ...

< Prev Page 11 of 21 Next >

    More on italy ind analysis...

    Loading...
 
Copyright © 1999 - 2025 CollegeTermPapers.com. All Rights Reserved. DMCA