nstance Philips is a leading manufacturer of digital TV and if they could align with a cable company around an ISP then they will compete against their own WEB TV.Philips can compete in Italy. The question is can they do it with Web TV. The answer is no. WEB TV can not operate in conjunction with the specs of European TV. Therefore, they will need to change the WEB TV and make it work or form a partnership with a new product. This market moves fast and each of these competitors could end up on top, and win the Italian market. They need the working combinations of a product that serves the Italian community and serves the new European union.Considering all the available information we give Philips a rating of 7.375 for competitiveness....