t should be distinct and representative of your organization. The ‘Nike’ symbol is a prime example. Print this logo and/or trademark on different size labels so you can customize folders, nonstandard envelopes, one of a kind projects, etc. Matching the ink color to the background can make an item appear custom engraved. You will need a large quantity of paper stock with your trademark in a corner or as a background shadow. If you can afford a digital camera, have enlargements and copies made on a color copier at your local copy shop. It is much cheaper than photo enlargements and the quality is surprisingly good. It is important for your customers to see cleanliness and classiness so get a good cleaning service. Install dimmer switches to control the lighting in the lobby, the boardroom and display areas. Fluorescent lights make everything look flat and harsh including faces. Use tables and floor lamps when you can. Clearly designate your main entrance so that you can control your guests first impression. Use signage and/or landscaping to do this. It is very important to join the local chamber of commerce and have key staff attend meetings and serve on committees so you can control how the business community perceives you. Improve your image and increase your company’s public awareness and your networking by aligning yourself with a nonprofit as well. Have key staff serve as volunteers on the board of directors for one or more worthy causes. Press releases can go a long way to help out your image. News reports will jump on a dramatic news story or an important event. Realistically though, how often does that happen at most organizations. One way to improve the odds of getting your news in the press is to do it yourself. Do the research, find the angle, and write the article. Many reporters will take the easy road rather than write their own article. If they have space and all the work is already done, chances are they ...
