Advertising is a highly specialised area of marketing. It includes researching and developing television and radio commercials and print advertisements, as well as the planning and execution of buying media. McDonald's advertising focuses on two key areas: 1. Promotional advertising 2. Brand advertising Promotional Advertising Promotional advertising gives people a new reason to visit McDonald's or to try McDonald's for the first time. McDonald's Marketing researches, designs, plans and implements great new offers such as novelty burgers, games, premiums and Happy Meals which offer great value and new taste sensations. Brand Advertising Brand advertising promotes and enhances the personality of our brand and builds a relationship with our customers. Brand advertising doesn't simply sell food or products. It reflects the ways our different customers experience McDonald's. Our promotional and brand advertising are designed to complement each other and keep McDonald's at the top of our customers' minds. Public relations Public relations programs keep our customers informed about a wide range of McDonald's-related issues. We achieve this by working with the media to communicate McDonald's position on a range of topics including employment, the environment, nutrition, education and training. We also work with the media to educate people about developments within McDonald's, ranging from new store openings to the addition of a Playland at a local restaurant or an outstanding young crew person receiving an award. Giving something back to the community is not only good public relations but good business. Our public relations programs also provide opportunities to develop positive relationships with schools, community groups, recreational centres, businesses and all types of special interest groups. Public relations not only means making sure the public knows what's going on, but also ensuring everyone within McDonald's is aware of development...
