ld's, and a sales promotion agency. It is Creata's role to develop and implement sales promotions such as games and to source premiums for Happy Meals, the Colouring Calendar and all other promotions. Professional Public Relations Professional Public Relations (PPR) is McDonald's national public relations consultancy. PPR is responsible for assisting McDonald's in developing external and internal communication programs which are designed to inform and educate people about developments in McDonald's. HotHouse HotHouse worked with McDonald's Australia to re-create the McDonald's in-store experience online. The site is aimed at providing paper-free access to the McDonald's Mac pack, plus it makes innovative use of mBED, an online technology that plugs into a Web user's browser with a minimum of fuss to deliver interactivity and animation. The web site also enables McDonald's to provide an up-to-date database, listing details and locations of all McDonald's restaurants in Australia. MEXICO CITY, Nov 8 (Reuter) - Dozens of masked men attackeda branch of the McDonalds fast food chain in Mexico City inprotest against a proposal in California to cut social benefitsfor illegal Mexican immigrants and their families.Between 30 and 40 assailants broke windows, threw cashregisters to the floor, overturned waste baskets and scrawledanti-U.S. grafitti inside the restaurant in the fashionable ZonaRosa area of the capital, McDonalds marketing manager ManuelJuarez said.Select Annotated BibliographyAdvertising/PromotionsKramer, Louise. "McD's Promo Plan for 1999 Includes Beanie Babies III," Advertising Age, June 8, 1998, p. 4.The immensely popular Happy Meal promotion is turning into an annual spring event. Increased outdoor advertising and building brand equity in the company's national advertising are also anticipated. "The entire McDonald's experience" is the thematic focus.Ono, Yumiko and Richard Gibson. "Advertising: McDonald's Launches New Ads, Hopi...
