cDonald's debuts today a new commercial campaign starring Olympic and professional boxing champion Oscar De La Hoya. "Oscar is a true `golden boy' whose accomplishments extend beyond the boxing ring to many worthy charitable endeavors," said Marta Gerdes, director of McDonald's U.S. Marketing. "The Golden Arches is proud to be associated with one of the most popular Hispanic sports figures of all time. " De La Hoya stars in both an English and Spanish-language national spot promoting McDonald's flagship and his favorite sandwich, the Big Mac. The commercials were produced by McDonald's Hispanic advertising agency, del Riviero Messianu, based in Coral Gables, FL. "I've been a long-time fan of McDonald’s," De La Hoya recently said. "My training has always included taking a break at my neighborhood McDonald's usually for a Big Mac. It's a winning combination." A product of East Los Angeles, De La Hoya first captured the hearts of the world by winning a gold medal in the 1992 Barcelona Olympics. In his professional career, De La Hoya has amassed a record of 29 consecutive wins and is the first boxer to win six titles in six different weight divisions. His next title defense is scheduled for February 13 in Las Vegas. McDonald's is the largest and best-known global foodservice retailer, with more than 24,000 restaurants in 114 countries. Approximately 85 percent of McDonald’s U.S. restaurants are owned and operated by independent franchisees. McDonald's Celebrates Improved Restaurants And Menu Enhancements New U.S. Advertising Campaign Focuses on Delivering Customer Smiles Oak Brook, Ill. (June 30, 2000) - Today, McDonald's Corporation unveils a new U.S. advertising campaign that introduces customers to the new look and feel of its U.S. restaurants, featuring improved technology and services, along with new menu items. For two years, McDonald's restaurants nationwide have been working to implement the improvements designed to meet...
