nd implementing various other programs designed to enhance the experience for both the crew and the customers. To introduce the new McDonald's to customers, the company will launch a new advertising campaign, "We love to see you smile." The campaign, developed by DDB Chicago, brings to life the customer-focused initiatives being implemented at McDonald's nationwide. Several of the commercials feature actual McDonald's restaurant crew employees to give customers a perspective from the people who work at McDonald's everyday. Additionally, Hispanic and African-American advertising was created and developed by del Rivero Messianu in Miami and Burrell Advertising in Chicago, respectively. Spots begin airing nationally on June 30. "This campaign was created in a spirit of unprecedented collaboration with our owner/operators and our agencies," said Larry Zwain, senior vice president of marketing for McDonald's USA. "Our goal was to create ads in the tradition of the best McDonald's advertising and capture the energy and excitement that embodies McDonald's today." McDonald's is the world's largest and best-known global food service retailer, with more than 27,000 restaurants serving more than 43 million people a day in 119 countries. Approximately 80 percent of McDonald's global restaurants are owned and operated by independent franchisees. ...
