marketing groups, an international business group, a corporate research and development group, and a number of central service groups. All of these groups, except the International Business Group, reported directly to the five top managers. The manufacturing groups, the International Business group, and the sales and marketing groups were profit centers, while the corporate R&D group and central service groups were cost centers. Sharp Corporation had a paternalistic relationship with its employees, and top management reinforced the view that the company was a family, or community, whose members should cooperate. Employee turnover was very low in accordance with the practice of life time employment. If a research project or a manufacturing plant closed, researchers and workers were not laid off but transferred elsewhere in the company. The rewards is on fitting in consensus and coordination. Turning to the question of 밪hould Sharp enter into the Intel and Apple joint ventures ??, my opinion will be positive about joint ventures. Because Intel has 85% of the flash memory market today and it is $ 130 m. market. Sharp should get flash memories from Intel to produce its own products requiring flash memories or to sell other companies. For example to build wizard organizer, the company needs flash memory and their products of LCDs , Ics and software. Also If Sharp enter into Apple Joint venture it can use these flash memories and their own LCDs to produce laptop computers and Apple뭩 software. Because the computer market is rapidly growing and profitable market. ...