Data Bases • Custom Term Papers • Free Term Papers • Free Research Papers • Free Essays • Free Book Reports • Plagiarism? Links • Top 100 Term Paper Sites • Top 25 Essay Sites • Top 50 Essay Sites • Search 97,000 Papers @ DirectEssays.com • Search 101,000 Papers @ ExampleEssays.com • Search 90,000 Papers @ MegaEssays.com Free Essays • Term Paper Sites • Chuck III's Free Essays • Free College Essays • TermPaperSites.com • My Term Papers • Get Free Essays • Essay World • Planet Papers	Search Lots of Essays Back to Subjects - Business top 10 commercial top 10 commercial We are said to spend two years of our lifetime watching commercials on television. If we spend that much time on watching something, that something better be very good and worthwhile. The video Top 10 Commercials ranks ten America’s favorite commercials of all time based on the commercial’s creativity, originality, inventiveness and style. Commercial clips are one genre of art form with a very different objective from any other art—to sell goods. These commercials are very successful achieving their AIDA, and they do so in various forms; the commercial clips amused me very much, and they just did what they are supposed to on me. Video Contents— Categorizing the ranked commercials It was a very interesting learning experience to see how different commercials have different ways of achieving the same goal of “selling”—some of them spot their target market and focused only on the TM, where others may want to be “catchy” to any potential viewers or to be a pure attention grabber. Bartles and Jaymes Wine Cooler commercial and Life Cereal commercial can be categorized in this type. Mr. Bartles speaks in Southern accent in a very calm tone and tells us how their wine cooler can be so soothing after working hard for a day with his non-speaking buddy Mr. Jaymes. This commercial intentionally picked these two Mid West guys to represent the product for its TM to relate to these men—very genuine, somebody just like themselves. Life Cereal had overlooked who its real target market was until the company realized that the children were the ones who eat the product. Again, Life Cereal also used characters the TM children would relate to in the commercial, and let them speak their “own language” just like Bartles and Jaymes spoke good old American Southern English—“Mikey likes it!” The Noxzema Shaving Cream can be also sorted into this category, as well as being a great attention-getter, because the woman is not “seducing” the wives or the girlfriends who have to buy shaving cream for their men, but the user themselves. She wanted men in America to “take it all off”, and the guys didn’t feel too bad about it either. “Catchy, Catchy, What a Cutie Speedy is!” Jingle, characters and animated icons and catch phrases make the commercials stick to consumers’ heads and they keep doing their jobs outside of their airtime. From this particular ranking, Wendy’s “Where is the beef?”, Maxwell Coffee commercial and “Speedy” and his jingle of Alka-Seltzer commercial may be categorized under this type. The little old lady from Wendy’s commercial was a something that viewers in the 80’s loved watch and anxiously waiting to hear her saying, “Where is the beef?” It is very much similar to how we the late 90’s viewers crazily adored the little Chihuahua dog saying the same phrase “Yo quiero Taco Bell” over and over. “Speedy” commercials had the same catchy-ness to his jingle and especially his presence. We all like to see something adorable on television, and perhaps we tend to like what the adorable icons are representing. Maxwell commercial and “Speedy” is similar in a sense that they both use music effectively. However, Maxwell didn’t write lyrics to convince the consumers to buy its coffee as Alka-Seltzer used Speedy to do, but rather creating the whole coffee drinking experience by using the drip sound melody and the actual image of dripping coffee. Maxwell was very clever about coming up with this melody and the sound with texture as such, because five senses rather than description of the food product stimulate human appetite. 1984 wasn’t 1984 that the general public thought it would be after all—Apple changed it all. The commercial had only one intention and they succeeded big time that this whole story has become a commercial creator’s dream. The commercial caught the public’s eye although it was only aired one time as a Super Bowl commercial. “We couldn’t explain everybody what computer was”, one of the creators said. Precisely, not many people knew what a computer was, so they decided to make the public wonder what they were bringing to the market. The creators reversed the typical idea of having the product on the commercial and brought a lot more attention to their whole campaign than had they created just another standard commercial. TV commercial is a very effective tool for marketing because of its ability to reach such a significant number of consumers. Yet, because of the ability commercials are able to create images that people may dislike. For instance, the MacDonald’s commercial and the Coca-Cola commercials gave me images that I don’t necessary prefer—I didn’t feel like eating at the restaurant anymore because the place looked too happy to be a fast food restaurant, and I didn’t get any message from the Coke commercial at all. The watch commercial didn’t make me appreciate it either, but let me learn something—inventiveness is always needed to get the consumer’s attention in advertising. My personal response to the ranking is that it would have been better if they could include some of the recent commercials. Bibliography: Word Count: 856
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