d towards employee motivation. We must also clarify management values, design and implement effective policies and techniques. Every employee has a need for self-expression, entertains plans for professional development and career advancement, and wishes to be accepted as "family member", feel respect towards management and pride in his/her work, receive acknowledgment and reward, be listened to and trusted. Through strategic communications (including meetings) our duty is to share with employees’ company goals, market, industry and business information and future plans, and invite employees to give feedback. We must learn how to place people in a role where they can use their abilities and make progress towards the realization of personal goals. Misplacements can cause a company substantial financial loss due to turnover, accidents, lawsuits, rebates, refunds, loss of customers and sales.We must learn how to create a corporate culture and a supportive work environment. This is done through leadership and management excellence, a human approach, effective human resources strategies, "positive discipline", fair and just treatment to all, clearly defined policies, career and personal development training programs (including cross-training and job rotation), career pathing, organizational communications, tools to facilitate communication, team assignments, reward programs, objective appraisals, adequate pay, benefits and company activities.It is important for employees to know that management is aware of their existence, recognizes them, remembers their names and greets them. Managers who fail to greet employees or respond to greetings lead to a high degree of de-motivation, lack of trust and loyalty. Individuals and departments need to be thanked for hard work and special feats and be rewarded for contributions. Managers who encourage employees to use initiative and set higher challenges for themselves achieve more positive resu...
