with disabilities to search the store with the least amount of difficulty. The store itself should be remodeled to decrease the cheap warehouse feeling normally associated with Wal-Mart. This can be done by installing brighter and more focused lighting, using brighter colors to decorate the store, having more carpeted areas, hanging posters of famous brand name products, and upgrading employees uniforms to consist of more than just vests (i.e. polo shirts). The shopping experience would feel more “upper class”, and customers will not feel that they are settling for less. In order to reduce customer waiting and frustration at checkout, Wal-Mart should decrease the amount of items needed to use the Express Lane checkout. Wal-Mart should also implement automated checkouts, in which customers check themselves out and bag their own items. To aid customers in entering and leaving the store with the least amount of inconvenience, Wal-Mart should implement more entrances and exits into different departments, such as the Garden department and the Grocery department, with signage that easily identifies what part of the store the entrances are leading too. Moving from the retail level to business relationships, Wal-Mart has extensive opportunities to expand on its distinctive competency of its distribution system. The company has strategically placed distribution centers all over the US close to its stores. This not only makes for an excellent venue to supply Wal-Marts, but other companies’ stores as well. Wal-Mart Inc. can be a competitive distributor that would service companies not in direct competition with Wal-Mart. A study should be conducted to find out which industry should be targeted for this type of venture. This is a low risk high return venture because Wal-Mart would be using facilities that the company already owns, and expansion of these facilities is already in the making. In addition, Wal-Mart has ...
