m and Pop shop killers. Industry competes on many similar elements. Over exposure to many close markets. Employee Training.Opportunities International Expansion Expanding the Sam’s Club brand and Superstores Partnerships with other businesses to house in store. Inability to enter the Urban Market. Better store layouts.Threats Fierce Competition: Kmart, Sears and Target. Getting caught in price wars with competition Economic uncertainty and buying patterns of consumers. Factory Outlet stores with lower price strategies. Specialty stores: e.g. Toys’R’Us and Home Depot.Target MarketWal-Mart targets a wide variety of consumers with many different strategic advertising campaigns. Have you ever heard of that “Everyday low prices” slogan? This is an example of Wal-Mart’s mass marketing approach to the marketplace. Wal-Mart’s specific target market ranges from 25 years old and up. Wal-Mart targets the family oriented consumer who is looking for a good value at a low price.SWOT AnalysisWal-Mart has numerous strengths and weaknesses that must be analyzed to better understand their industry. (See Appendix for Porter’s Five Forces analysis of the company.) Taking an overview look at Wal-Mart, an individual may see an immense amount of strengths and opportunities for the company. However, there are some weaknesses and threats that must be considered in order to continue their success.Wal-Mart is the largest discount department store chain in the nation beating out many different competitors. It is believed that one of Wal-Mart’s most valuable strengths is their mission statement set by their late CEO and founder, Sam Walton. He set the company’s values on which the store would operate with to continue success in the future. Wal-Mart continues to grow to many different regions o...
