ple handled this situation much more smoothly; it decided much faster that it could not incur a loss back onto customers.How the Situation Should Have Been Handled:I feel the company made the right ethical decision, despite the fact that this situation should not have happened at all. I think the decision to restructure the G4 line around the lack of the 500 MHz chip, and the corresponding price increase of available models was a very bad business decision, and possibly unethical. The reversal, and reinstatement of original pricing schemes was the ethical decision to make.After realizing the shortage of the 500 MHz chip, keeping everything intact as far as pricing goes would have been the best decision for Apple. Of course, it would have to announce the shortage of 500 MHz model G4, but jacking up the price for the other lines does not make much ethical or business sense at all. In fact, maybe Apple could drop the price on the 500 MHz G4, as a courtesy for the delay in the product. Perhaps this type of strategy wouldn't be best for the bottom dollar at the company, but the publicity and word-of-mouth support for the company would foster trust, confidence, and growth, which, by their very definition, will lead to increased revenues....
