ted The freebies, the branding, and the human touch combined to create a site that was more attractive than any other.Yahoo! could improve its marketing campaign in two ways. The purchase of a telecommunications company or other media outlet would provide new/less expensive avenues to reach Yahoo!s target market. AOL has had great success in doing this with Time Warner. Additionally, Yahoo! could specifically target independent investors. Yahoo! Finance provides a wealth of historical and up-to-the-minute information about virtually any public company. To date, advertisements that specifically target the group that can best make use of this information are not prevalent.c.Visit Yahoo!s Web site. Do you like how Yahoo! has built up their site? Why or why not? How would you improve their Web sight? Explain why.Yahoo! is set up to be friendly to the user. It loads quickly, has a wealth of useful links, and the search engine is more streamlined than its competitors. The only improvement that can be suggested is to allow the home page to be customized rather than offering a personal Yahoo! page. If the content of this home page could be altered to cater to the tastes of the individual user, it would save time and offer a more personal touch the competition cannot match. 3. Valuing the Business and the Branda.Why do you think Yahoo!s stock price rose and fell so sharply in 1996?Curiosity and expectations are the root cause of Yahoo!s success the first day of trading. However, once investors took a look at the relative lack of advertisers and listened Industry Insiders who were adamant in pointing out the Yahoo!s technology was not as advanced as their competitors, this initial success did not last. Now that advertisers have jumped on the Yahoo! bandwagon in droves, stock prices are back up and investors are less concerned with technology and paying attention to Yahoo!s popularity.b.Is Yahoo! worth its present multi-billion-...
