ity to succeed in this new arena. They are the only comprehensive branded network that does not charge a subscription fee. While AOL and MSN may have a few perks that Yahoo! cannot provide at this point, there will always exist a limited number of essential services users require. That being true, Yahoo! can only fall so far behind the competition and consumers may forgo such amenities to take advantage of Yahoo!s free service. Additionally, Yahoo! is far ahead of the competition with regard to the global community. In places such as India, AOL cannot be accessed without making an international call. Yahoo! also caters to foreign nationals with a variety of Yahoo! home sites from China, France, India, and many more. Given the global nature of todays economy, Yahoo! has done its part to reach out to new markets.c.What can Yahoo! do to improve their chances for business success? Explain your recommendation.Yahoo!s chances for future success would be greatly aided by diversifying their business plan. Currently, Yahoo!s chief source of revenue comes in the form of selling advertising. Two areas can be improved here. First, Yahoo! should look to attract more traditional companies and not rely solely on .com firms. Secondly, Yahoo! would benefit from another, more stable source of income. One suggestion would be to alter their present format and offer a business suite that provides the simplicity and speed of Yahoo!s traditional service as well as a professional appearance. Such products as business email, videoconferencing, and other telecommunication tools could be packaged and sold for a flat rate that would provide additional income....
