o types of Celerons, which is irrelevant and in doing so, initiates the first point of alienation. He then proceeds to analyze three models of computers equipped with the Celeron and the PII chips. In the end, he talks about the expansion capabilities of the computers. Yates, unlike Spector, ends up talking about too many things at the same time without being able to interconnect them. But although his article has many faults, Yates is successful in maintaining a neutral tone. Yates's article is informative. The role played by Yates is that of a news reporter. His article begins with a typical, dull, straightforward statement one would find in a newspaper: "Two new processors form Intel Corp. boost performance on PCs from IBM and Compaq Computer Corp. to new heights" (35). The article provides a lot of sometimes-irrelevant information and doesn't portray any feelings. Thus, Yates, like Spector, doesn't use pathos in his article. He doesn't develop a close relationship with the reader because he doesn't provide any advice on the chips. A feeling of separation occurs in the readers mind because he or she feels that Yates is just throwing out facts without showing any concern for his audience. This has a dramatic impact because the reader is always alienated from the subject and never gains full interest. This is also due to the complex language Yates uses. Yates assumes that the reader is familiar with basic computer terminology like "L2-equipped," "expansion," and "non-cache chip" (40). Unlike Spector, he takes time to define some of these words. Unfortunately, the strategy works against him because Yates wastes too much time on explaining, which distracts the reader. Like Spector, Yates also uses short sentences to keep the article flowing at a fast pace. However, the vocabulary level is much more complex. Many words like "miniscule," "disparity," and "nomenclature" which may not be part of the reader's vocabulary are present (3...
