ur Dollar Delivers" to show that the Celeron-333 start at low prices of just $999 while the PII-450 begin at prices of $2700 (57). By using test results and statistics, Spector's credibility skyrockets because he is successful in dispelling any doubts the reader might have about the Celeron. Although Spector succeeds in logically convincing the reader of his goal, he still needs to develop his credibility. How does the reader know that the information he has provided is valid? By mentioning pitfalls, Spector shows his concern for his reader. He develops a relationship similar to parents advising their children on first-time experiences. He addresses the opposing viewpoints. Although Spector favors the Celeron, he provides the pros and cons of buying either chip. He warns the reader "like everything before the PII-350, the Celeron still chugs along a 66-MHz system bus" (58). In addition, the reader "won't be able to add [upgrade] future Pentium chips [on a Celeron system]. If [he or she doesn't] like this limitation, buy a PII-350 or better" (59). If the reader is planning on buying a PII chip, Spector cautions him or her by saying, "confirm with the vendor [the PII] has no potential BIOS problems" (59). Spector's reputation increases immensely when he explains that problems were encountered during the testing of the chips. He states, "due to certain conflictswe were unable to completetest[s] for the HP and Compaq machines" (56). This helps assure the author's interest in the reader and vice-versa. It also establishes Spector's credibility and makes him an expert on the subject. To help facilitate the reader's understanding of the author's argument, Spector logically organizes his article. In doing so, he takes a step-by-step approach to the subject. This holds the reader's attention and makes it easy for him or her to follow along without getting distracted. He starts off by comparing and contrasting the two chips. Next, he move...
