ate software company by owning the operating systems and basic applications programs that run on the majority of the world's computers. Much of the success is owed to the unquestioned genius and vision of Bill Gates, but created is also due to the hard work of the employees of Microsoft and their dedication. the authors, eminent scientists, have spent two years of on site observation at Microsoft headquarters to uncover the strategies that characterize exactly how Microsoft competes and operates. Microsoft follows a strategy of finding the smartest people who know the technology and the business, from the CEO to the managers to the employees. In companies where technology is central to their business, it is necessary to manage creative people with technical skills and empower people in their specialties. Microsoft also follows the strategy of entering evolving mass markets with products, push volume sales and exclusive contracts to ensure that Microsoft products become and remain industry standards. Then incrementally improve new products to make old products obsolete. Define products and development processes that supports its competitive strategy. Microsoft tries to work quickly and deliver lots of products and features at low prices to a broad variety of customers. Through continuous self-critiquing, feedback, and sharing Microsoft learns from past and present projects and products to improve the company and future projects. And finally: Attack the future. Study how products, markets, and technologies seem to be evolving and integrate products so that to use one product others products must be used also. Microsoft Secrets tell how Microsoft and its leader organizes, competes, and wins, and will continue to do so.What makes Intel and Andy Grove tick? In many ways the same thing. Intel Corporation was created in 1968 by two founders that were middle-aged, prosperous, and leading figures in the computer industry. Robert Noyce, aged fort...
