s, or certain demographic features. 4.Issues such as who, where and interest level need to be considered when defining the audience for publications.Who -Specific group or general audience (eg. Car enthusiasts magazine) Characteristics of the audience (are they tended to be distracted easily)Age (the age of the audience is publication intended for young adults, children?)Ethnicity (the ethnic background of the audience need be considered)Income sensitive (the publication need be appropriate to the social group it is aimed at. Eg. Advertisements of opera performances directed towards higher society) Where – Location relative to audience -Large scale – impact of demographicsRegion – different designs, same messageSmall scale - readableSmaller scale – distance page to eye Interest Level – The interest level of the audience need also be considered. Audience interest is what gains attention. It is important to have background knowledge of the audience in order to catch attention. Interest level will be either willing (wanting to read the publication), unpleasant, urgent, important. 5. Cost/Quality compromise. With many constraints on the Desktop Publishing the main being time and money there must be a compromise between quality and the costs. With high expectations, low budgets and near impossible deadlines a balance must be found between Time/Money and design preparation and document features hence the Cost/Quality compromise. With DTP documents containing features such as colours, art and photography the more features the higher the cost, time and effort. Time is a major constraint forcing compromise with features to create a simpler document. Money is also a major constraint with the cost of materials causing need to compromise budget and realistic specifications. ...
