essed through a search engine or another segment of the site development. Database design, then, is an important element of the development of dynamic sites and their capacity to attract, maintain and create revisits within the target populations. Database DesignData-base driven interactivity is a necessary consideration when creating dynamic Web sites, and there are currently more than 150 Web-server extensions and 30 environmental variables that are utilized by designers who can rapidly create interactive sites for applications like electronic commerce (Heck 58F). Inline Internet System iHTML 2.1, for example, is a program that has numerous tags that allow HTML to support programming constructs and deal with errors in a sophisticated manner (Heck 58F). At the same time, program developers recognized the necessity for security and for creating an underlying database that had effective connections, both important considerations in utilizing a Web site to maintain a company focus on electronic commerce (Heck 58F). It is not only necessary to devise an appropriate database foundation, but it is also necessary to establish the connections between the Web page and the database, and create effective and usable interfaces based in new database connection within a server database on a network (Lam 267).Most client/server databases, such as SQL Server 6.5, are sold on the basis of the number of concurrent connections that they allow. But there is no way to enforce licensing restrictions in today’s world of Internet data access, since there are no persistent connections to your database server. To compensate for the potentially large number of hits on your database server, Microsoft charges a flat fee of $2,995 to connect your SQL Server 6.5 database to the Internet. For smaller Web sites, which do not require the full power of this type of client/server database, you can run Microsoft Access or something similar at considerably less ...
