issue if Extensible Markup Language is to be successful. More on this topic as well later. What does all of this mean? Users of “smart” Extensible Markup Language search engines will get more meaningful hits with fewer false hits. The formats for the Extensible Markup Language are unlimited. Unlike HyperText Markup Language, the tags in Extensible Markup Language don’t specify how to display the information. Again, that is done with a style sheet written in XSL (Extensible Style Language, an Extensible Markup Language for reformatting and presentation. By separating the definition of content from the style of presentation, Extensible Markup Language makes it easier to use the content in different ways. The use of style sheets could allow a designer to create different output screens for high resolution personal computers, the lower resolution of a television, or the monochrome or LCD display of palmtop computing devices, and the colorful pages of a printed catalogue. In my business, personalized employee benefit communications, we are currently examining the Extensible Markup Language option and the related products. We generate employee-specific personalized communications for two main platforms: the Web and print. Currently our process requires the generation of two completely separate documents that are handled very differently from the creation stage, through the edit, and finally the output stages. There is a lot of duplication of effort, thus increasing project time and costs well beyond that of what our clients are willing to pay. We’d like to avoid the duplication of effort, thus allowing us to offer more to our clients for less - eliminating competition from those companies already advanced in this area. Extensible Markup Language provides a potential solution. Since the style sheets mentioned above could be used to create output for print, web, palm, or even pagers, Extensible Markup Language may well ...
