k round and print on the screen, “Thirst Is Everything, Image Is Nothing”. When I first saw this I was thinking, “cool a great drink that anyone can have and not look out of place”. But the more I thought about it and saw the commercial time and time again a couple things stuck in my head. First of all that only two words are emphasized, and are in all caps on the commercial. Know which ones? Yeah you got it THIRST and IMAGE, for the reason that these are the two that they want you to remember. Thirst so that when you’re thirsty you’ll think of Sprite as the only one that can get the job done. Again going back to your needs, and making you believe that Sprite is a necessity for your survival. And Image so you know you’ll look good while you’re drinking it, but isn’t this going against the “Image is nothing”? I thought it was, so I watched it again, and I noticed something else, when they say those two words on television they increase in the volume, to emphasize them again more than all the others. But it doesn’t end here they still have Hill in the commercial downing a 20 oz. after what we believe to be the hardest game of his life. Why you ask, because he is spose to be the average basketball player, on any given day. But if this were true, and he was an average player, then we would all be on a pro team making more money than we can count. But this isn’t true so we just drink it with the hopes that if it helped Hill it can help us too.The commercial tries to play towards our masculinity, according to the definition supplied by Diane Barthel. She says that advertisers use “power/ precision/ performance/ runs as a theme throughout advertising to men”(p.123). Now who could deny that Grant Hill is a display of this, entire if not the perfect examples. But why would Sprite use this catchy phrase if what they wanted to say what almost...
