e tongues and unheard beats.One of the major fears associated with the globalization of music is the creation of a global monoculture. Barlow investigates how the global monoculture has infiltrated every corner of the earth. He feels that North American corporate culture, including the music industry, is destroying local tradition, knowledge, skill, artisans and values. Specifically artisans have been affected through the fact that the product that they have tried to market has been outdated and overrun by the popstar garbage that has taken over the world and destroyed cultures. The premise of Barlows argument finds that this is corporate America is not only destroying traditions, but it is burying a cultures overall identity. As best said by Nawal Hassan, a Egyptian artisan activist, This is an issue of identity. All our civilizations has ceased to be spiritual. Our civilization has become commercial. (Barlow 2001) People in this world feel that they need to be different from one another for many reasons. Maybe it is superiority or inferiority, but there is a never dying need to be an individual. One of the main causes for the affects that music has had globally is the open-mindedness of the people that have accepted it. For example in 1959, Richie Valens hit the top of the charts with his song La Bamba. After this large hit, it was forty years before the world excepted another Latin rocker Santana. With Santanas worldwide success sparked room for artists such as Wyclef Jean. Wyclef formed a new hybrid formed of Haitian Creole and English. Even U.S. based Christina Aguilera recorded an entire CD entirely in Spanish. Within transitions to create a global market, these artists have found not only how to make money and survive in a capitalistic world, but how to satisfy more than one cultural group. This is not the first time we have seen something like this though. In 1958, Dean Martin recorded on of his biggest hits by ...
