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AOL Time Warner

e-mail address at no additional charge. AOL makes the Internet so easy to navigate and unlimited access is offered for about $20.00 per month. Time Warner needs AOL to move forward in today's world and AOL needs Time Warner's vast customer base and diverse advertising options. AOL can slice their advertising budget considerably by utilizing all of Time Warner's diverse outlets. Just imagine, on every network, in every magazine and even at the beginning of every film produced within the Time Warner family AOL is mentioned. The exposure would be phenomenal! If you examine the other side, on every AOL web page there is a mention of a Time Warner media division or a promo for a newly released Warner Brothers film, just imagine the number of people who would be exposed to it. The numbers are staggering. AOL is also very interested in Time Warner's cable company holdings. The quality of what you see on your computer is dictated by something called bandwidth. A bandwidth is the amount of information that can be sent and received by your computer. A large bandwidth would allow you to watch a television show or a movie on your computer. Most connections to the Internet are established via a standard telephone line. This type of connection does not provide a large bandwidth. AOL has plans to develop AOL TV in the future and in order to make that vision a reality; they need to be able to offer a larger bandwidth to their existing customers at a reasonable price. The merger with Time Warner is certainly a step in the right direction to achieving this goal. At present, AOL's 'walled garden' for all their subscribers is very small bandwidth friendly, but as the company has always done in the past, it will continue for bigger and better for its customers. Steven Case of AOL, the boyish entrepreneur has consistently beaten the odds with his ability for seeing a world-altering vision and not letting go until he has made it happen. His forward thinking ...

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