ffed Spuds MacKenzie doll in toy store. MADD claims Anheuser-Busch is promoting alcohol to minors. Anheuser-Busch, places blame on merchandising pirates and claims Spuds items are not intended to be sold to people under 21. TV Ads vs. Alcohol Abuse Drive: Uneven Contest (St. Louis Dispatch, 1/30/93) Sue Giles, division director of Missouri states division of Alcohol and Drug Abuse, says the brewing industry will spend more money to promote drinking in three minutes of Super Bowl commercials than Missouri will spend in one year to prevent alcohol abuse. Anheuser-Busch Shareholders Want Teen Drinking Advertising Study (Gannett News Service, 4/25/95) The Dominican Sisters of Adrian, Michigan, who number about 200 shareholders, argue that A-Bs beer advertising appeals to those under 21. They attend annual shareholder meeting to suggest study be conducted on current advertising strategies. Trouble Brewing Bud Frogs Appeal to Children New Study Says (St. Louis Dispatch, 4/25/96) The Center on Alcohol Advertising, based in Berkeley, California, conducted a study which indicated children from ages 9 to 11 were more likely to recognize Budweisers television frogs than Kelloggs Tony the Tiger, The Mighty Morphin Power Rangers or Smokey the Bear. Commentary: Do Budweiser Frogs Give Young People a Bad Idea? (Gannett News Service, 9/20/96) MADD believes the Budweiser frog ads clearly appeal to United States youth and believe the frog commercials should be banned from television. MADD Blasts Beer Company: Group Pushes Teen Drinking as Campaign Issue; Budweiser Defends Ads (The Dallas Morning News, 9/14/96) MADD says Buds animated bullfrogs are the Joe Camel of beer ads. Anheuser-Busch hosts news conference, spokeswoman, Francine I. Katz, states We are not helped by the abuse of our product. We are strong and out there with a voice that says we want our product consumed safely and by adults. Anheuser-Busch Super Bowl Ad Encourages Parents t...
