roducts through various forms of media. For instance, Anheuser-Busch and Miller Brewing Co., ceased advertising on the MTV network after the FTC launched an investigation into the airing of beer commercials to an audience consisting of mostly underage viewers. The White House has requested the FCC investigate possible restrictions on liquor advertising on TV. Although, there are no federal regulations that apply to alcohol advertising, local governments have placed restrictions on alcohol advertising. Alcohol ads were recently banned from billboards in Baltimore, and other cities are planning similar actions (Journal of Advertising, 1998). These legal restrictions impact on Anheuser-Busch markets its product.Technological Anheuser-Busch prides themselves on using the most modern equipment in the industry to ensure the highest level of quality beer is processed. As indicated in the Annual Report for 1999, our beers use only the highest quality ingredients, such as barley and hopsKbuilding in quality at each step of the brewing process, and having twelve strategically located breweries in the United States forming the most extensive production network in the industry, ensure that the freshest beer reaches consumers. This company is aware of the importance of technological improvements to enhance their growth. SWOT AnalysisBefore a company decides that it is going to initiate a new project it is important to gather all the needed information and get a firm understanding of what they are getting into. A useful tool for doing this is a SWOT analysis. It looks at four aspects that will aid in making decisions for future plans. The four steps are strengths, weaknesses, opportunities, and threats. It gives a better understanding of how they may stand in a certain market.The first stage to focus on is the strengths of the company. Anheuser-Busch has many different strengths that will help them if they where to look into new markets...
