market share of a company by losing it to others in the industry. Management within the company can also be a problem that could effect future projects. If the management is not focused and on track the projects will not receive the results they expect. It is also important that they have people with the necessary skills to do the job. With out the proper input projects could be slowed down substantially. Research and development is also a key to an organizations success. If the proper research is not done for a project they may go in with higher expectations and fail. There is also the possibility that equipment failure may come into play. If a project depends on a certain number of item and they cant produce it could cause the whole project to fail. A new project means new opportunities. With the right approach and proper preparation a company could have a big opportunity to enter the market and maybe even dominate. Anheuser has an advantage when it considers new projects. They have the resources that it takes to succeed. They just have to use them in the proper situations. Right now Anheuser has a big opportunity to increase globally. The international market is four times the size of the U.S. market. This allows them many chances to expand their market. With a bigger market it will also give Anheuser a chance to experiment with different product lines that may appeal to different market segments. The size of the international market may also be more likely to produce higher growth rates. With less restriction on trade barriers it gives a company a better chance to import products into a country. It is a lot easier for a company who has the resources to enter new markets.Even with Anheusers size they still will have threats when they enter new markets. They will have to compete against the existing companies that have already established themselves in the market. They could drive Anheuser out before they even ge...
