defining the statement the organization should be close to its past history. The second consideration is the preferences of the owners and management. Those who direct the company have their personal goals and visions. Third, environmental factors influence the firms mission. The environment defines the opportunities an treats that should be considered. Fourth, the companys resources make certain mission possible and other not. The last element is that the firm should base its choice of objective on its distinctive competences.Firms develop their mission statement in order to share them with their managers, employees and customers. A well-formulated mission statement provides company personnel with a sense of opportunity, direction and achievement. The company mission statement can act as an invisible hand that helps managers and employees to achieve the companys goals. Also, the mission statement should be motivating. Employees need to feel that their work is significant and contributes to peoples lives.According to the points mentioned above a possible mission statement of Salomon may be the following:SALOMON started as a small producer of steel edges for skis. At present, we are a world leader in ski equipment with strong brand name and distribution network. Thanks to the innovations implemented and our excellent relationship with suppliers and distributors we are able to offer radically better ski, safety bindings and reliable boots.The goal of each organization from owners and management point of view is maximizing profit. However, many firms set mix of objectives (sales, marketing, reputation) by which they pursue the final objective. In our case objectives for Salomon could be the following:-to become a world leader in 5 years in the medium and top segment of the ski equipment market-to give skiers a piece of equipment with a plus based on some visible innovations-to emphasize partnership with distributors on order to provide o...
