Communications is that what binds the world. Even though it is easy to give a simple answer when asked what communications exactly is, it is difficult to explain it so that it is understood clearly. There is a lot you need to consider with it. There are different areas concerning communications and very diverse functions in this area. Through this research report we will have a glimpse in the world of communications and with it more knowledge and understanding about it. Table of contentIntroductionPage 1Table of contentPage 2 The fields of communicationsCorporate CommunicationPage 3 Marketing Communication Page 5 Mass Communication Page 7 Public Relations Page 9Visual Communications Page 10Used MaterialResource List Page 12 Corporate CommunicationCorporate communication exists of different fields, which together have the purpose to make an image and identity of a company and its product. Corporate communication is a management instrument that combines all forms of direct communication and gears them for one another. Reputation is very important. The first goal of corporate communication is to improve the reputation of a company. A corporate reputation is a cognitive representation of a companys ability to meet the expectations of its stakeholders.A company benefits from a favourable reputation by becoming the first choice of customers, investors, suppliers and employees. A corporate reputation creates shareholder value, because it contributes in and of itself to the companys competitive position. A company benefits from its reputation, because:It improves cash flows and profitability;It acts like a barrier that impedes rivalry;It provides a company an enhanced license to operate; andIt raises a protective shield against downturns and crisis. A company which is specialised in corporate communication is for example: The Corporate Communication Centre. C.C.C. is a joint initiative of the Erasmus University (Rotterdam, The Neth...
