dvertising media. Promotion is a very important issue in this whole concept since with promotion brand recognition can be reached.Pricing is a third issue that should be mentioned. Pricing on the internet at the manufacturer level makes it easier for the competition to accumulate relevant price data and modify its current marketing program. Even a new strategy can be developed to compete for a bigger share of the market. Strategic and managerial aspects or pricing on the internet are also important. Technology permits vendors to price in accordance to host market conditions. However, having competitors’prices on the internet is likely to soften price discrimination between different markets and buyers. The firm’s international marketing strategy should be in accordance to the pricing of the company on the internet. Fourth, the use of distribution of products and services via the internet must remain consistent with the firm’s international marketing strategy. The internet is an ideal distribution channel for any product that can be digitized and sold over the computer network. Chosing a final distribution channel will cost the company a lot of effort since a good distribution channel is required when a company want to offer the consumer quality and service. One thing that will absolutely not change due to the appearance of the internet are the traditional distribution channels. It will always be that products that are ordered on the internet have to be delivered to the consumer since the product, at least most products, cannot be transferred digitally. A manufacturer wishing to sell directly to consumers must be willing to deal with the idiosyncrasies of consumer markets, including quick delivery, after sales service, and so on. Information management is the fifth issue in the use of the internet. As new purchasing management software is developed, tested, and implemented, a broader distribution of requests for proposa...
