stems from the nature of the international environment. Currency and economic fluctuations will thus still influence the company’s profits. The need for continued motivation and dedication from management therefore is crucial for the success of the company. It was the management who in the first place succeeded in increasing the company’s profits from 1.6 million in 1984 to 4.4 million in 1993.In addition technological development is very important for the progress of the company in the future in all fields: production, marketing, and distribution.The Role of Management:It is not far from true to state that the new management team who controlled the company since 1988 were responsible in leading it to success. The members are very experienced in the cookware and kitchen accessories sector. They work harmoniously together. Four of them have actually previously worked together at Prestige. They are highly committed and motivated. An amazing point to bring up is that all the changes and developments they have made to revitalise the company since 198, they have internally funded from the group’s strong cash flow. This reflects organisation and dedication. Their strategies have transformed a relatively small local company into a famous MNC. Conclusion:The progress of Le Creuset since 1987 has been quite impressive. Development on the part of the company has taken the form of the rationalisation of manufacturing together with increased expenditure on distribution and marketing to build brand strength. However in the future Le Creuset has to adapt and face the many challenge characterising the international environment in order for it to maintain its previous successes. ...
