ts of the countries where itperforms business activities. Poor communication canobviously cause various difficulties. One source of difficultyamong starting companies is that of effectivecommunication with potential buyers. The problem is thatthere are many possible communication barriers.Sometimes messages can be translated incorrectly,regulations overlooked, and economic differences can beignored. Other times when the message does arrive, itsineffectiveness can cause it to be of no value. Every nowand then a buyer will receive the message, but to thecompanies disappointment, the message was sent incorrect.It is normal in multinational businesses to send and receivemessages on a regular basis. Many well-known peoplehave incapacitated public speech introductions by usinginaccurate titles and names. Not all communicationproblems are verbal. Some serious problems haveoccurred as a result of non-verbal communication.Non-verbal communication exist in numerous forms.Sometimes a person’s appearance can convey a strongermessage than intended. Untidy attire, for example, can bemore offensive in some nations than in others. The localpeople often are willing to overlook most of the mistakesmade by tourist. On the other hand, locals are less tolerantof the errors of business people. It is very important to beable to interpret the different means of communication ininternational marketing. In America, we sometimes take for granted the display ofproducts on the market. However, in other nations suchproduct array and selection do not always exist. It isimportant to understand that even if local customers canafford a certain product, they may not always want it. If bychance are interested, it may be only if it is substantiallymodified to fit their local preferences and taste. Theseadaptations exist in the form of product and package. Thealteration of a material product is sometimes required tomatch the product to local taste and conditions. Adap...
