nationalborders. Different countries have different legal policies.There are laws to which a marketer must abide by whenmarketing internationally. Some countries enact laws toprotect consumers or to preserve a competitiveatmosphere in the marketplace. Since many countriesmaintain regulations concerning their products andpackages, the wording or color of a package can createdifficulties. In some countries giving gifts to authorities is astandard business procedure. In other countries, such asthe United States, these gifts would be considered asbribes or payoffs and are strictly illegal. If an error occurs itcan be costly, but with the appropriate alterations it can becorrected. The General Agreement on Tariffs and Trade(GATT) reforms imposes on national governments theobligation to sacrifice local and state laws that protectcustomers, and the environment. Plans were developed inthe mid-1980s to broaden GATT’s mandate by extendingits police powers to the areas of foreign investment andtrade in services. If such reforms are enacted, GATT willhave the authority to remove barriers to foreign investmentand to override or knock out local laws for protecting anation’s insurance, brokerage, an banking businesses.Removing local laws can definitely make the internationalwork place easier, when it comes to the legal aspect. In the field of marketing, a product promotion can be themost difficult. Timing is the most critical element in thelaunching of a new product. Most firms understand this andalso perceive that varied peoples hold different conceptionsof time. Since some nationalities are more conscious of timefactors than others, extra time must often be allocated toguarantee that everything is completed as schedule. Aninternational marketer can adopt several strategiesregarding its product and promotion. Marketing a productinternationally through a single promotional messageworldwide can be effective for products that havestandardiz...
