de significant marketing investments to build Budweiser brand recognition outside the United States and operates overseas breweries in Canada, China, United Kingdom, Ireland, Mexico, Spain, Japan, Italy and Argentina; and services beer to twenty-eight countries worldwide (Budweiser). Packaging operations provide significant efficiencies, cost savings and quality assurance for domestic beer operations, while entertainment operations enhance the company’s corporate image by showcasing it’s heritage, values and commitment to quality and social responsibility to 19 million visitors to the brewery annually, as well as adding their profit contribution (Budweiser). The company’s strong commitment to achieve these objectives benefits all firms and individuals that maintain a vested interest in their corporation. Competitive With an estimated 47.5% of the total market share for 1999, Anheuser-Busch continues to widen the gap separating them from their nearest competitors (Anheuser-Busch 1999). Budweiser and Bud Light are the No.1 and No. 2 best-selling beers in the world. Miller, their closest rival maintains 22.1% of the market share (Anheuser-Busch 1999 ). In 1999, they achieved record sales and earnings, selling over 100 million barrels of beer worldwide for the first time in history (Anheuser-Busch 1999). In Anheuser’s effort to broaden their boundaries, the company has made significant marketing investments to build Budweiser brand recognition outside the United States and operates overseas breweries in Canada, China, United Kingdom, Ireland, Mexico, Spain, Japan, Italy and Argentina; and services beer to twenty-eight countries worldwide (Budweiser). France is just one of the many countries that Budweiser operates in despite the European attitude against American Budweiser beer. French Economy—overview: One of the four West European trillion-dollar economies, France matches a growing services sector with a div...
