mers that are traveling and do not want to take packages along on planes, buses, and trains, and those wishing to avoid long post office lines. Amazon.com is not affect by seasonal buying trends, although sales peak during the holiday season (fourth quarter). As an e-commerce business Amazon has a relatively unlimited reach capacity. Accessibility is virtually instantaneous with many interlinking web sites, giving us tremendous marketability. Power of suppliers-- NEW YORK, Dec 11 (Reuters), electronics retailer Circuit City Stores Inc., aims to revive in-store customer traffic, announced an expanded selection of items that can be bought online via Amazon.com and then picked at any Circuit City at more than 600 locations. Just in time for the holidays, Amazon.com and Circuit City Stores are increasing selection and adding convenience for Amazon's consumer electronics shoppers by launching immediate in-store pickup at Circuit City Stores nationwide on thousands of electronics items. “In-store pickup has been a popular consumer offer, and we believe that Amazon.com electronics shoppers will love this option as well. Moreover, if there's a problem with a product purchased at Circuit City, it can be returned to any of our more than 600 Superstores nationwide.” One could expect to see a growth in this type of alliance between Amazon.com and other retailers. A sluggish retail environment, coupled with mounting corporate layoffs has also restrained sales growth as many shoppers have chosen to defer buying big-ticket items. "I think this deal will mean more visibility for Circuit, which is one thing that they have been struggling with over three to four quarters," Kuhrt at Midwest Research said. "Anything Circuit City can do to drive incremental traffic to their stores is positive. I can't quantify what the sales impact is going to be but I would imagine that they are going to have high visibility on the Amazon Web site," he added. ...
