and video sales for six consecutive quarters. Analysis show that much of the decline have been due to too many investments, price cuts, and difficulty competing effectively in any one area.Amazons solution to improving its economic weariness is to cut prices in an attempt to entice customers to the web site, improve the shopping experience for book buyers, and regain ground from its rivals. Will this improve the economic instability? We must wait and see. Student recommendations necessary for Amazon.com to rebound to a healthy economic status are: (1) re-evaluate their marketing strategy (2) learn to invest wisely, (3) regain employee confidence in management, (4) improve utilization efficiency of our capital assets, and (5) restructure the company for efficient operation. ...
