e in Brazil. It took them a period of adaptation to understand the politics, the economy, and the culture of the country. After that period was passed, it was easier for them to make more accurate predictions of what is efficient and what is not. Today there are 63 units of Pizza Hut in Brazil. Nineteen of those are located in So Paulo. Only this year 2 new restaurants were opened in So Paulo. As Zani alleged, investment in "advertising, marketing, changes in product, and reductions of prices" caused a positive return for the company.40...
