s hoping to take advantage of this opportunity. If the Law of Demand will holds true, they should be able to steal some of the industry's market share in North America. While Coke prices may rise as much as 5%, Pepsi announced a week later that they were increasing their prices by only 2-3%.Basically, Atlanta's sugar-water company is stepping out a bit further onto the limb of consumer tolerance by continuing to increase prices. While there were rumors that plans were on the drawing board for vending machines which up the price when the temperature rises, Coke says that the technology they're exploring is only to give customers an interactive experience. Hopefully [for Coke, that is] the economists on staff have done their homework and are advising them well for the coming year...
