ch year over the past three years at Massanutten. Considering that a one hour private lesson costs $30 this is a huge increase in revenue forski resorts. Hauser, the Massanutten Ski School Director, expects snowboard lessons tobe on the rise this year. "The rental shop has ordered about 150 new boards and we haveadded a few more promotional events to keep up with the demand for snowboarding" saidHauser. According to the Professional Ski Instructors of America winter 1996 newsletter,every resort that is P.S.I.A. accredited offers both ski and snowboard lessons. Currently35% of all beginner lessons at resorts are snowboard lessons. (PSIA) Jones6Snowboarding is currently still in a huge growth stage. Even though it came outin the seventies, the most dramatic increase the industry has seen has been over the past 5years. It is a sport that is primarily appealing to Generation X. The image that goes alongwith snowboarding is primarily defined as original. Snowboarders do their own thing,but nobody (except the occasional skier) seems to mind. Snowboarders have brought abreath of fresh air to many businesses. These businesses range from manufacturers ofboards and equipment all the way to ski schools that are offering lessons. Snowboardingis bringing large amounts of revenue to all of these businesses. There are a few primaryadvantages snowboarding has over skiing such as: appeal to younger population, cost ofgetting started, and current popularity. From all of the research here it would be easy toassume this trend will continue to grow. The current population is into extreme-sportsand generation X is continuing to grow. It would also be easy to assume that over thenext few years not only will there be an increase in the number of people snowboarding,but there will also be an increase in the cost of snowboarding equipment. These factorswill have positive benefits on both the manufacturers of snowboards and the retail storessellin...
