from the exchange rates losses and charges travelling from country to country. Not to mention the time loss, of course, in the banks changing coins and paper money. With Euro you would be able to travel around European Union without losing time or money in charges. Individuals will benefit but what about businessmen? Will they gain anything? Well, the impact on the companies will be something more than positive. Euro will help especially the small and new companies to grow and prolong their life cycle. The open borders will create a target market bigger than they expected, with potential customers all around Europe. In the same research, 43% of the executives answered that Euro will have a positive impact on firms in the short-run. But 81% believed that businesses would benefit in the long-run. The exchange rate risk and uncertainty will be eliminated and the transaction cost will be much lower. As a result it can be said that conducting businesses would be simplified. No need to handle more than one currency; Euro for businesses inside European Union and dollar or yen for overseas. Generally speaking, the single currency will increase the competition between firms. That is what 73% of the executives believe, while only 11% thinks that competition will become less intense. Opening of the borders means big foreign firms entering new markets with much lower cost than they used to suffer. That’s why local firms have to become stronger, attract more customers and decrease their operational cost. Also they have to follow the technological advancements and base their marketing strategy on information. But speaking particularly for Greece, will the stock exchange benefit from the introduction of the Euro? Of course. It will receive a lot of privileges. Its credibility has already rose due to the quick reaction it had towards the new environment. Also the stock market will lead the way and help significantly the Greek firms to pass ...
