ing, and its manufacturing costs are bloated,” (Munk 84) . The bottom line is, sales have decreased immensely and as a result, thousands have been laid off and many factories shut down. However, LS&Co. has proven to be a company that has never simply faded into the background when times get rough. The company has managed to overcome obstacles such as natural world disasters, failed products and ineffective ventures into new markets. “Levi’s is still one of the world’s great brands, better known than Marlboro, Nike, or Microsoft. No one- not Tommy Hilfiger, not Lee, not Gap- comes close to it in jeans sales. Last year, on revenues of just under $6 billion, Levi Strauss produced $1.1 billion in cash flow. ” (Munk 85) . Entrepreneur Levi Strauss should certainly be proud of that. ...
