Up until age seven or eight, children have great difficulty distinguishing fantasy from reality, and their ability to comprehend nuances of behavior, motivation, or moral complexity is limited. This special vulnerability of children necessitates increased vigilance to protect them from potentially negative influences. Parents are ultimately responsible for monitoring their children's viewing habits; however, parents cannot be omniscient and omnipresent in their children's lives. Parents need assistance in protecting their children from unhealthy exposure to violence. Therefore, limits must be placed on the content of programming directed at children. Restricting violence in children's programming should not be considered censorship, any more than is protecting children form exposure to pornography (Carlsson-Paige & Levin, 1990). Likewise, industry standards to limit violence in children's programming should be developed as action taken in the public interest.RationaleThis position statement is based on research examining the amount of violence present in the media as well as the effect of exposure to violent programming on children's development. Data clearly indicate that violence in the media has increased since 1980 and continues to increase. In addition, there is clear evidence to support the negative impact of viewing violence on children's development.How violent are the media for children?The problem of violence in the media is not new but has become much worse since the Federal Communication Commission's decision to deregulate children's commercial television in 1982. For example, air time for war cartoons jumped from 1-1/2 hours per week in 1982 to 43 hours per week in 1986 (Carlsson-Paige & Levin, 1987; Tuscherer, 1988). Children's programs featured 18.6 violent acts per hour a decade ago and now have about 26.4 violent acts each hour (Gerbner, 1990). Adults need to recognize that the content of programming has changed, and as...