Marketing is currently standing verge of the greatest change in lifestyle, which he All around the globe businessmen and other entrepreneurs are racingto cash on the future of marketing. Tradition is being turned on its head as all of freeenterprise begins plans to phase out age-old methods to more effective and cost-consciousworld of the Internet. Their logic is not too difficult to understand. Last year, Americanbusinesses spent millions of dollars advertising their products by magazine, newspaper,radio, television and mass mailers. They flooded the homes of America, targeting everybreathing carbon based life form they could find, with countless jingles, images, song anddance in an attempt to peddle their often unwanted goods. This type of nuclear marketing(dropping a power load at a random percentage of the population) has been the backboneof corporate America. Times, however, are a changing’. With the deregulation of theInternet in 1991, the federal government opened the door industry to the potential ofadvertising twenty-four hours a day, almost free of charge to anyone in the world whoaccessed their link. While it is true that this new advertising is not seemingly as direct, itdoes provide a marketing tool that directly targets interested parties. Their largestproblem with traditional marketing stems from the fact that, in order to determine who isinterested in a product, the business would have to ask everyone. Changes in informationaccess are forcing the game to evolve. Now businesses can enjoy presenting their productto those who seek them out. Moreover, this new media revolution costs almost nothing toset up. It is clear that traditional marketing is approaching a revolution. It is a twitchingdinosaur who is awaiting his doom. As the world continues to interline itself, business willalter the way in which it reaches its customer. Those who evolve will prosper. Thosewho do not shall perish.The Interne...
