Purchasing products over the net is also beneficial. It is faster than the traditional processof mail ordering, and the on-line support forums provide advice that is not found inmanuals, catalogs, or brochures. To have marketing success on the Internet does not require the abandonment oftraditional marketing methods; innovation and placement are the prime components in theformula for acquiring Internet revenues. Those businesses who devise a successfulmarketing plan are guaranteed f large profit for their efforts. To make the network workto their advantage, direct marketers have more to consider than just developing a soundfinancial plan of action. Internet experts lay out several suggestions to generate profit andbe a net success. Marketers should avoid being intrusive or sending unwanted messages,for practically nothing else annoys Internet users more. Instead, an effective approach isto use the Internet for building higher levels of relationships with consumers throughdialog.The Internet, as of now, is a free enterprise network. Neither government nor bigbusiness owns or regulates its content or procedures, thus allowing for liberaldissemination of information. The costs for marketers or purchasers to use the net is verylow, thus enabling both groups to make or save money. There are, however, problems toconsider in this cyberspace wonderland. Commercial interests are taking to the Internet,and are directing their distribution of services and information to mainstream commercialaudiences. Marketers should, experts of the net worn, be more cautious before startingInternet sites and pages. Rather than automatically assuming the benefits of the medium,they should realize that many Internet sites offer poor data. They are much less accessiblethan interactive TV services, and they often include outdated information. Marketersshould experiment with the medium but not blindly embrace it for the sake of their image. Rushing to ...
