spent in the store to their conversations with the workers. A man was more likely to know what movie he was looking for before he came in than a woman was. This was proven in countless conversations that a woman would initiate with a worker. A woman would spend a considerable longer amount of time in the store than a man. Couples that came in were the same in that the woman and the man of the couple would show the same actions as another woman or another man in different couple.In this paper I not only show the gender differences in customers at a video store but I also back those findings up by the observation that was conducted. The findings of the paper can also be taken outside the video store setting and can help us understand the age-old question of ?What makes men and women different?? My thoughts going into the research was of course men and women would differ to some extent. The extent to which they differ is what powered the research and thus the paper. First Investigation: Basic Gender DifferencesThe purpose of this first investigation in a large well-known video store in Manchester, CT, was to scope out basic surface differences, establish what I needed to look for, and get an overall sense of the setting. ProcedureThe first investigation was done in the middle of the week between the hours of 10am-12pm. This gave me a chance to really pay attention to specific details of the first customers that I studied. At this point I did not know what I was looking for so every detail was important. I recorded how the people were dressed, whether they had wedding rings on, details of their features, whether they had a child with them or not, and anything else that was visible to the eye. Second Investigation: Length of Time in storeThe second investigation came with more familiarity in the research setting. At the end of the first investigation I began to notice a repetition in the pattern of the length of time spent in...
